Facebook Etiquette

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Facebook Etiquette

If it’s not your news, don’t post it.  This applies especially to engagements, weddings, births and deaths.

Engagements
If it’s not yours, don’t announce it. Let the couple make the first post. Comment on the happy couple's post and offer your congratulations there. If you’re the parents, ask if and when you can post about it on your own page.

 Don't tick-off the bride

Don't tick-off the bride

Weddings
It’s not uncommon for brides and grooms to let guests know their preferences. Some create private Facebook Groups for guests to add photos. Some create their own hashtags. And some want the first photos to be from the hired photographer.  If you're not sure - ask. When in doubt - don’t. Even if you’re in the wedding party, it’s not about you. Don’t post photos (and this includes selfies) until you know the bride and groom’s wishes.

Births
If it’s not your baby - don’t announce it! I’ve seen so many excited grandparents, aunts, uncles and friends post the news before mom has had a chance to catch her breath. Unless the new parents have asked you to let the world know, save your congratulations for private text messages.

Deaths
You just heard the news. Uncle Joe has passed away. Don’t post on Aunt Janes page that you’re sorry to learn about his passing. Unless she’s made a formal post, she might well be calling close relatives and friends to break the news. What you post on her page is not a private conversation - it can be seen by all her friends.

If it’s not your news - don’t post it. It’s simple etiquette.

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What is a timely response to questions on your Facebook Business Page?

 A response 4 days later. 

A response 4 days later. 

On Friday of the Canada Day long weekend, I bought a new product I had seen promoted in my social media feeds. A yeast made specifically for pizza crusts with the promise that the dough will be ready in 30 minutes. We were making pizzas in our Big Green Egg that night, so I bought it instead of my regular trusted brand.

There were no recipes on the jar, just a URL - brandnamehere.ca/pizzacrust. When I went to the URL, I received a 404 message (no such page). I searched their website - nothing. I was starting to feel frustrated and angry. There was a link to their Facebook Page, so I followed it and sent them a message at 3:49 pm asking for help. They replied at 9:02 am Tuesday morning. Really?

I had a similar experience with a large garden centre. One Saturday morning I had a question about some plants I was dividing. I messaged them through Facebook - as per their website instructions. They replied Monday morning explaining how to do it. Google had long since answered my question.

When are people most likely to be making homemade pizzas? When are people gardening? Why did these businesses wait until “normal business hours” to reply?

Social media is open 24/7. When your clients ask you a question on Facebook, how long do they wait for a reply?

Here are a couple options that allow you to reply quickly based on the size of your business:

Sole Proprietors/Small business owners:
Download the Facebook Pages Manager app to your smartphone.  It lets you view messages and comments with just a glance. You can reply to urgent questions through the app and let the general questions and comments wait until your regular business hours.

Turn on your Facebook messenger settings. (see attached video) Facebook lets you do automated responses, answer frequently asked questions, and even turn on a vacation reply. This is a wonderfully useful tool as it allows you to respond to your clients but still be “unplugged”.  Small business owners especially, need to take time off!

Medium to Large Businesses
Allocate staff to be on-call after hours and on the weekend. Assign them the role of Editor on your Business Page. (see video)

If your business operates 24/7 and you have a high volume of questions on social media you should have a social media manager or brand ambassador replying to comments and questions around the clock.

The quicker you can answer your client's questions and concerns, the more likely they are to stay loyal to you and your brand.

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I love the Quik App by GoPro

I’ve been playing with a new phone app and I LOVE it.

Quik is a free video creator that’s very easy to use. It’s available for both iPhone and androids.

The hard part is deciding what template to use.

This was my first video with the app and it took less than 10 minutes. Eight of those were watching the video in the various templates. ;)

Download it through your phone's app store or visit
https://play.google.com/store/apps/details?id=com.stupeflix.replay&hl=en or
https://itunes.apple.com/ca/app/quik-gopro-video-editor/id694164275?mt=8

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Time to update your summer hours

Yeah, summer!

Canada Day long weekend is the start of more relaxed business hours for some companies. If you're changing your business hours for the next couple of months, be sure to update them on Facebook.

This short tutorial will show you how.

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Stop Spreading False News

10tips_v2-1.jpg

My BIGGEST Facebook pet-peeve is people sharing posts that are out of date or just plain false.

Missing children and lost pets top the list of out-of-date posts. These shares are well-meaning, but before you share, take a moment and open/read the link. Check the date. Is it old news? Click on the link - often the story has been updated with the wonderful news that the missing child/pet has been located.

Other annoying shares are stories that have a political agenda and are typically real news stories that are misrepresented to cause fear and hate.

While Facebook has a list of 10 steps to spot a false news story, I have one. Before you share a post, click on the link and actually read the story. Make sure the date is current and the headline matches the story. Still not sure? Google it.

https://newsroom.fb.com/news/2018/06/inside-feed-how-people-help-fight-false-news/

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Who is Jayden K. Smith?

Have you received a Facebook message from a well-intentioned friend, warning you about Jayden K. Smith?

It's a hoax - you can read the details here:
www.snopes.com/computer/internet/hackermail.asp

It's impossible for someone to hack your account, by simply friending them.

To avoid someone hacking into your Facebook account:

- DON'T click on links in emails
- Use a strong password
- Avoid unsecured public wifi connections
- Use Facebook's two-factor authentication and other security features. 
www.facebook.com/settings?tab=security&section=two_fac_auth&view

Still have questions? I'm happy to help!

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Is Your Facebook Page Ready for Summer?

Summer holidays are about to start! If you change your business hours, or close for a week or two, be sure to update your Facebook Business Page "About" tab.

With this video, I'll walk you through how to make the change.

Any questions? Send me a message and I'll be happy to help!

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Be a Proactive Facebook User!

Getting locked out of Facebook is frustrating and it can take days to regain access to your account.

Take a minute and check that Facebook has your current email address at https://www.facebook.com/settings

I also recommend setting up Facebook's "Trusted Contact" feature, in the event that you should get locked out. Your trusted contacts are friends you chose who Facebook will contact to verity that you...are you!
https://www.facebook.com/settings…

It's always a good idea to review your security settings once or twice a year. Things can change at your end, and Facebook often adds new features. It just takes a minute, but can save you days of frustration! https://www.facebook.com/settings?tab=security

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Pokémon Go is coming to Canada - is your business ready?

It's only a matter of days before it officially launches here in Canada, though some people have found a work-around and are playing already.

Launched in the US last Tuesday, many quick thinking business owners are capitalizing on the game. If your business is a Gym or PokéStop, with some creative planning now, you can profit from the fun when it hits Canada.

Need some ideas, or want to know if your business is a PokéStop or Gym? Give me a call and I'd be happy to work with you.

Click here to learn how US businesses are capitalizing on this fun, family-friendly game. 

Click here for Pokémon Go explained 

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