Nothing frustrates me more than to hear a social media expert say that in order to reach the most people you should update your status every morning between 9:30 and 10:00 AM.
If only it was that simple!
In order to succeed with social media, you need to have conversations. Who are you following? Do you comment on their posts and "like" their pages? It's not enough to update your status; in order to have measurable results you need to be interacting with your customers, your suppliers, your neighbours, friends and local businesses.
By taking the time to read your social media feeds and commenting on other's posts, you create awareness of your own products and services.
Every rewarding conversation starts with taking a real interest in what others are saying. Using social media to promote your businesses is no different.