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Over the last few days I've spotted a couple businesses using licenced photos in their post - that they obviously didn't buy the rights to. 

Here's an example - the watermark is still on the photo. Watermarks are removed when you purchase the rights. The other clue was the banner along the bottom. ;)

It's always tempting to do a Google search when you need a photo, but you also need to do your due diligence to ensure that the photo is royalty free if you plan on using it in your social feeds or on your website.

A great website for free photos is https://unsplash.com/

Here's a link to learn more about using images
www.socialmediaexaminer.com/how-to-legally-use-images-in-social-media-marketing/

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