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Do You Write Epic Headlines?

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Do You Write Epic Headlines?

You spent hours writing and proofing the perfect blog post or eNewsletter, and only a minute or two on your headline or subject line.

FAIL!

Eight out of ten people will read a headline BUT only two people will continue on to the content.

So how do you get your readers to move past the headline and on to the content?  Headlines need to grab their attention and hold it. Here are a few pointers to get your words read:

Are your headlines stopping readers in their track?

Are your headlines stopping readers in their track?

  • Keep headlines to under 65 characters.  Anything over that gets cut off from view in search results. 
  • Try to keep headlines and subject lines to six words or less. Why? People like to scan and tend to register only the first word and the last three.  With less to read, you have a better chance of holding their attention
  • Try to reference the reader by using words like "you" or "your"
  • Use numbers. "Top 10", "2 Secrets", "5 Tips" 
  • Use interesting adjectives to draw the reader in and create some excitement

Don't let all your writing efforts go to waste.  Give your headlines some love and your readers will follow. 

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If it's 10:20am, is anyone reading Twitter?

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If it's 10:20am, is anyone reading Twitter?

Nothing frustrates me more than to hear a social media expert say that in order to reach the most people you should update your status every morning between 9:30 and 10:00 AM.

Huh? 

If only it was that simple! 

In order to succeed with social media,  you need to have conversations.  Who are you following?  Do you comment on their posts and "like" their pages? It's not enough to update your status; in order to have measurable results you need to be interacting with your customers, your suppliers, your neighbours, friends and local businesses. 

By taking the time to read your social media feeds and commenting on other's posts, you create awareness of your own products and services.

Every rewarding conversation starts with taking a real interest in what others are saying. Using social media to promote your businesses is no different.

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