Are You Ignoring Your Customers?

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Are You Ignoring Your Customers?

You've entered your favourite store and are admiring the beautiful green shoes on display. You ask the clerk if they come in size eight...... and she ignores you.  Completely.  

I'm not sure how you'd handle that, but I'd quietly walk out, and not likely return.

Are you letting your customers get away on your social media feeds? 

Each and every comment should be acknowledged in a timely manner.  

In fact - the sooner you reply, the greater the impression you'll make.  A delay of a couple hours is acceptable, but if you wait days or worse - don't reply at all, you're losing customers.  Worse, it's there on your wall, for everyone to see. 

You can't be on Facebook, Instagram or Twitter 24/7, but you can monitor activity on your social media feeds by following these steps:

  • Make sure you have notifications turned on and they're being sent to a current email address. Not sure how? I'd be happy to email you instructions - no charge! :)
  • Use an app on your smartphone. That way, you receive instant notification and can reply on the fly. They're available for iPhone and Android phones for all social media platforms. 
  • Hire a Social Media Manager to monitor your social media platforms while you're away on holiday, overnight or on weekends.  Just having someone reply with "I'll have an answer for you by Monday" creates a much more positive experience for your customers. 

If you don't ignore your customers and clients, they'll stay loyal to you and will recommend you as someone to do business with!

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Do You Write Epic Headlines?

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Do You Write Epic Headlines?

You spent hours writing and proofing the perfect blog post or eNewsletter, and only a minute or two on your headline or subject line.

FAIL!

Eight out of ten people will read a headline BUT only two people will continue on to the content.

So how do you get your readers to move past the headline and on to the content?  Headlines need to grab their attention and hold it. Here are a few pointers to get your words read:

Are your headlines stopping readers in their track?

Are your headlines stopping readers in their track?

  • Keep headlines to under 65 characters.  Anything over that gets cut off from view in search results. 
  • Try to keep headlines and subject lines to six words or less. Why? People like to scan and tend to register only the first word and the last three.  With less to read, you have a better chance of holding their attention
  • Try to reference the reader by using words like "you" or "your"
  • Use numbers. "Top 10", "2 Secrets", "5 Tips" 
  • Use interesting adjectives to draw the reader in and create some excitement

Don't let all your writing efforts go to waste.  Give your headlines some love and your readers will follow. 

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Create Interest Using Memes

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Create Interest Using Memes

You see them online everyday.

"Grumpy Cat" or "Most Interesting Man in the World".  The pictures are the same but the wording is different.

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 These images are called memes. The official definition is "a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users."

Pictures add interest to your Twitter, Facebook and Instagram posts so why not use these occasionally, to deliver your message?

There are a number of free meme generators online such as https://imgflip.com/memegenerator or http://www.quickmeme.com/caption

If you’re extra creative, you could even upload your own picture and just change the wording each week.

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Say Thank You

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Say Thank You

Obviously - I love using social media and I use it often to share food and travel pictures.

When adding these pictures to Facebook and Instagram,  I like to use the location feature to show where I am. 

On a trip to Alberta a few winters back, I posted a couple pictures on Instragram. I used the mapping feature to "check in" at The Fairmont Jasper Park Lodge and also hashtagged these photos #jasperparklodge.

On day three of our seven night stay, I returned to our room to find a large envelope addressed to me on the coffee table.  Inside was a hardcovered  book featuring beautiful photographs of the Rocky Mountains. The attached handwritten note from Jasper Park Lodge's Social Media Manager thanked me for my beautiful pictures on Instagram.  

Can you say "Wow"?  I did...and almost two years later, I still do. 

How do you thank your customers who showcase you in their social media platforms?  Do you even know when they do? 

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The Telephone is not Dead

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The Telephone is not Dead

Starting a new business can be both hectic and exciting, as I'm learning with Soac Media.

I've spent the last few weeks creating a website, designing business cards and growing Soac Media's Twitter and Facebook pages. My business will focus on managing social media platforms and creating electronic eNewsletters,  but I've learned something ...

The telephone is still a great way to connect with your customers!

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I signed up for various business services, and three of these companies reached out to me by phone. Representatives from Constant Contact and Google called within 24 hours of me signing up for their services. The reason for the calls? To introduce themselves as my contact should I have any issues or questions, as I go through my learning curve with their products.  123rf called after I downloaded my first image to ensure that everything went smoothly and to ask if I had any questions about the process.  

All three followed up with emails that contained their contact info.  They didn't have too - I had already paid for their services but it impressed me and made me feel valued as a customer.

When was the last time you phoned one of your clients to touch base?  They just might like "hearing" from you. 

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If it's 10:20am, is anyone reading Twitter?

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If it's 10:20am, is anyone reading Twitter?

Nothing frustrates me more than to hear a social media expert say that in order to reach the most people you should update your status every morning between 9:30 and 10:00 AM.

Huh? 

If only it was that simple! 

In order to succeed with social media,  you need to have conversations.  Who are you following?  Do you comment on their posts and "like" their pages? It's not enough to update your status; in order to have measurable results you need to be interacting with your customers, your suppliers, your neighbours, friends and local businesses. 

By taking the time to read your social media feeds and commenting on other's posts, you create awareness of your own products and services.

Every rewarding conversation starts with taking a real interest in what others are saying. Using social media to promote your businesses is no different.

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